This Privacy Policy (“Policy”) describes the personal information that DebtHero.ca (“DebtHero.ca”, “we”, “us” or “the company” “our”) collects from or about you when you use our website and our services, how we use that information, and to whom we disclose it. “Personal information” means any data that identifies a user as an individual or is capable of doing so, and does not include general, statistical or aggregated information. Examples of personal information that we may collect, use and disclose include your contact information, your financial information and other information that you may provide to us or that we may obtain from others in conjunction with your use of our website and services.
If you do not agree to our Privacy Policy or Terms and Conditions, you are not permitted to access and use this Website and you should cease such access and/or use immediately.
Debt.ca is responsible for personal information under our control. We have established policies and procedures to effectively safeguard any confidential personal information that we have on file or which we collect and to deal with complaints and inquiries. We are committed to maintaining the accuracy, confidentiality and security of your personal information, and we will ensure that you have access to information regarding the policies and procedures that we use to manage your personal information.
All questions or concerns regarding this Policy and our compliance with it should be directed in writing and sent by email to privacy@debthero.ca
Every complaint regarding our compliance with this Policy will be investigated, and where a deficiency is found to exist, we will take appropriate measures to address it. This may include amending our policies and procedures as necessary. We will also cooperate with regulatory authorities to resolve any complaints that cannot be resolved between us and an individual user.
By using our website and services, you signify your agreement to the terms and conditions of this Policy and to our collection, use and disclosure of your personal information as set out herein. You may change or withdraw your consent to the collection, use or disclosure of your personal information at any time by contacting us in writing at either of the addresses listed above. In some circumstances, a change or withdrawal of consent may affect your ability to use our website or services.
We collect personal information only to the extent that it is necessary for the purposes set out below (see: Purpose – Why We Collect, Use and Disclose Information). Personal information that is collected may include, but is not limited to:
Subject to any legal or accounting requirements, we will retain personal information only as long as necessary to fulfill the purposes for which it was collected. Personal information that is no longer required will be destroyed, erased or made anonymous, although copies of deleted information may continue to exist on backup media.
Users may visit our website without telling us who they are, or revealing any information about themselves. However, like many organizations’ websites, our web server automatically logs certain non-identifying information related to a user’s visit to the website, including the Internet Protocol (IP) address of the user’s computer, the user’s Internet service provider (ISP), the type and version of the browser that the user is using, the date and time the user accessed our website, the Internet address of the website from which the user linked directly to our site, the operating system that the user is using, and the pages of the website that the user has visited. We make no attempt to link this information with the identity of individuals visiting our website without express permission. We may, however, review server logs and anonymous traffic for system administration and security purposes, for example, to detect intrusions into our network, for planning and improving web services, and to monitor and compile statistics about website usage. The possibility, therefore, exists that server log data, which contains users’ IP addresses, could in instances of criminal malfeasance be used to trace and identify individuals. In such instances, we may share raw data logs with the appropriate authorities for the purpose of investigating security breaches.
If you provide comments or other feedback to us, you agree that such comments or other feedback become the property of Debt.ca, and we may use and disclose them for any purpose provided that we do not associate them with your personally identifiable information.
A “cookie” is a small piece of information stored on your computer by a web page. It is used to identify you to the webserver. It tells the server who you are when you return to a page on the same website. Your browser will only send a cookie back to the domain that originally sent it to you. A cookie cannot run any programs, deliver any viruses, or send back information about your system.
We may use cookies to determine your access privileges on our websites, to complete and support a current activity, and to track website usage.
Most web browsers automatically accept cookies, but if you do not wish to have cookies on your system, you should adjust your browser settings to decline them or to alert you when cookies are being sent. If you decline cookies, you will still be able to use our website and services, but your ability to access certain features and functions may be affected.
Some of our web pages contain an invisible electronic image known as a “web beacon.” Web beacons are similar in function to cookies but, allow websites on different domains to share information. We may use web beacons to transfer your subscription access information between our websites and domains. Web beacons do not transmit any personal information that we collect to any websites that are not owned by Debt.ca or its affiliates.
We may also employ third-party remarketing services which allows us to reconnect with our past website visitors. Third-party marketing service providers, like Google, will display our ads on websites on the Internet. Google and other remarketing services use cookies to track the activity of users. You can opt out of Google’s service by visiting the Ads Preferences Manager. You can also visit the National Advertising Initiative and opt-out from some or all of the participating remarketing service providers.
We will identify the purposes for which we collect personal information before or when we request the information. We will not collect personal information which is not necessary and, except as specified below, will not use or disclose personal information for any purpose other than the purpose(s) for which it was collected without first obtaining your consent. The information that we collect is used and disclosed only for business purposes. These include:
We may collect, use or disclose your personal information without your knowledge or consent where we are permitted or required to do so by applicable law, government request or court order, or based on our good-faith belief that it is necessary to do so in order to comply with such law, request or court order, or to protect our assets, the users of our website, or the public.
DebtHero.ca may make available a service through which you can receive financial advice on your wireless device via short message service (“SMS Service”). Messaging frequency may vary. Data obtained from you in connection with this SMS service may include your name, address, cell phone number, your provider’s name, and the date, time, and content of your messages. You represent that you are 18 years of age and the owner or authorized user of the wireless device on which messages will be received, and that you are authorized to approve the applicable charges. In addition to any fee of which you are notified, your provider’s standard message and data rates may apply to our confirmation and all subsequent SMS correspondence. All charges are billed by and payable to your mobile service provider. DebtHero.ca will not be liable for any delays in the receipt of any SMS messages, as delivery is subject to effective transmission from your network operator. SMS message services are provided on an AS IS basis. Debt.ca may also obtain the date, time and content of your messages in the course of your use of the SMS Service. We will use the information we obtain in connection with our SMS Service in accordance with this Privacy Policy. If fees are charged to your wireless account invoice, we may provide your carrier with your applicable information in connection therewith. Your wireless carrier and other service providers may also collect data about your wireless device usage, and their practices are governed by their own policies.
You acknowledge and agree that the SMS Service is provided via wireless systems which use radios (and other means) to transmit communications over complex networks. You must have a two-way text-enables phone with compatible carrier and plan. Compatible major carriers include Rogers, Fido, Telus, Freedom, Videotron and SaskTel. We do not guarantee that your use of the SMS Service will be private or secure, and we are not liable to you for any lack of privacy or security you may experience. You are fully responsible for taking precautions and providing security measures best suited for your situation and intended use of the SMS Service. We may also access the content of your account and wireless account with your carrier for the purpose of identifying and resolving technical problems and service-related complaints.
By joining our subscription program, you authorize DebtHero.ca and an approved provider or Licensed Proposal Administrator and Insolvency Trustee to send you autodialed marketing text messages at the mobile number provided. Consent isn’t required to purchase goods or services.
You may opt out of receiving messages to your mobile device at any time by notifying us. You may remove your information by replying with “STOP”, “END”, “QUIT”, “UNSUBSCRIBE”, or “CANCEL” to any SMS you receive. Text “HELP” for help.
The content and materials on the Site are provided “as is” and without warranties of any kind, either express or implied. To the fullest extent permissible pursuant to applicable law, the Company disclaims all warranties, express or implied, including, but not limited to, implied warranties of merchantable quality and fitness for a particular purpose. The Company does not warrant that the functions contained in the materials will be uninterrupted or error-free, that defects will be corrected, or that the Site or the server that makes them available are free of viruses or other harmful components. The Company does not warrant or make any representations regarding the use or the results of the use of the materials on the Site in terms of their correctness, accuracy, reliability or otherwise. You (and not the Company) assume the entire cost of all necessary servicing, repair or correction. Applicable law may not allow the exclusion of implied warranties, so the above exclusion may not apply to you. The material that you read on the Site is provided solely for informational purposes. The information and opinions expressed in bulletin boards, chat rooms or other forums conducted on the Site are not necessarily those of the Company or its affiliated or related entities or content providers and the Company makes no representations or warranties regarding that information or those opinions. Furthermore, neither the Company nor its affiliated or related entities or its content providers are responsible or liable to any person or entity whatsoever (including, without limitation, persons who may use or rely on such data/materials or to whom such data/materials may be furnished) for any loss, damage (whether actual, consequential, punitive or otherwise), injury, claim, liability or other cause of any kind or character whatsoever based on or resulting from any information or opinions provided on the Site.
We may disclose your personal information in response to requests from government agencies, law enforcement authorities and regulators, or to satisfy legal or regulatory requirements. We may also disclose your personal information when we buy a business or sell all or part of our business.
Subject to your opting out below, we may sell or otherwise provide your personal information to our affiliates and non-affiliated third parties, including debt companies, other wholesale lead providers and other persons or organizations that offer products or services directly or indirectly related to the debt industry, including debt relief companies, credit repair products and services, personal loan financing, and car financing. You acknowledge and agree that our affiliates and the non-affiliated third parties to whom we sell or provide your personal information may, in connection with the purpose for which the information was disclosed, conduct searches in relation to your personal information, including credit checks, or contact you to request additional information. We will use appropriate contractual or other means to require our affiliates and non-affiliated third parties to whom your personal information is disclosed to provide a comparable level of protection while the information is being used by them and to refrain from further disclosing your personal information without your consent, except as provided in this Policy.
You may opt-out of receiving communications from us at any time by following the opt-out instructions in the email communication, by emailing us at privacy@debt.ca
You further acknowledge and agree that, in the course of our supply of services to you, we may delegate our authority to collect, access, use, and disseminate your information to third-party subcontractors. Third-party subcontractors may include web hosts, payment processors, delivery and logistics providers, social network integrators, and membership vendors. If we transfer any personal information to a third-party subcontractor, we will provide the subcontractors only with the information needed to perform the subcontracted service, and will use appropriate contractual or other means to provide a comparable level of protection while the information is being used by them. However, you agree not to hold us liable for the actions of any third-party subcontractor, even if we would normally be held vicariously liable for their actions, and understand that you must take legal action against them directly should they commit any tort or other actionable wrong against you.
We have implemented reasonable physical, organizational, contractual and technological security measures to protect personal information in our possession or under our control from loss or theft, and from unauthorized access, disclosure, copying, use or modification, regardless of the format in which the information is held. The safeguards applied will depend on the sensitivity of the personal information, with the highest level of protection given to the most sensitive personal information. We use user IDs, passwords, and encryption technology, maintain our servers and paper files in locked premises and restrict the employees and contractors who have access to personal information to those having a “need to know” and who are bound by confidentiality obligations in order to ensure that information is handled and stored in a confidential and secure manner. When destroying personal information, we delete electronically stored personal information and shred any tangible materials containing personal information. While we will endeavour to destroy all copies of personal information, you acknowledge that deleted information may continue to exist on backup media but will not be used unless permitted by law.
We will continually review and update our security policies and controls as technology evolves. However, no security technology can be guaranteed to be failsafe. Using the Internet or other public means of communication to collect and process personal data may involve the transmission of data on an international basis and across networks not owned and/or operated by us. Therefore, by accessing our website, using our services and/or communicating electronically with us, you acknowledge and agree to our processing of personal information in this way and agree that we are not responsible for any personal information which is lost, or which is altered, intercepted or stored by a third party without authorization.
Debt.ca has a responsibility to ensure that all personal information contained in our records or which is disclosed to third parties for the purposes described above is accurate, complete and up-to-date. You may make a request in writing for access to your personal information. We will inform you of your personal information held by us, and provide an account of the use that has been made of the information, as well as identify any third parties to whom the information has been disclosed. You may have reasonable access to your personal information, and if you demonstrate the inaccuracy or incompleteness of personal information, the information will be amended as appropriate. You should advise us immediately if you discover inaccuracies in our data, if your personal information changes, or if you wish to have your information removed from our files. All notices and requests should be in writing and sent to one of the addresses set out above.
You acknowledge and agree that your personal information may be transmitted, transferred, processed, and/or stored outside of Canada, including in the United States. We will use reasonable means to ensure that your information is protected but, cannot guarantee that the laws of any foreign jurisdiction will accord the same degree of protection as the laws of Canada. By submitting your personal information to us, you consent to the transmission, transfer, processing and/or storage of your personal information outside of Canada.
Our website may contain optional links to advertisers and other third-party Internet sites and services. You acknowledge that these third parties may collect data from users or their computers. The accessing and use of third-party websites is at your own risk, and we cannot assume responsibility for the privacy practices, policies or actions of the third parties who operate those websites. This Policy applies only to the Debt.ca website, and we encourage you to review the privacy policies contained on each Internet site that you use.
Minors (persons under the age of 18, although the age of majority may vary in other jurisdictions) are not eligible to use the website or services unsupervised, and we request that minors do not submit any personal information to us. If you are under the age of majority in your jurisdiction, you may only use the website or services in conjunction with and under the supervision of an adult. Debt.ca does not knowingly collect personal information from minors.
You agree that your access to and use of the DebtHero.ca website, including this Policy, and services is governed exclusively by the laws of the Province of Ontario and the federal laws of Canada applicable therein (excluding conflicts or choice of laws principles).
You acknowledge and agree that affiliates and non-affiliated third parties, including debt companies, and other persons or organizations to which we have disclosed your personal information in accordance with this Privacy Policy, may request a credit report for any legitimate purpose associated with your application [for credit, extending credit, modifying the terms of your credit agreement, or collection on your account.]
This Policy was last updated on September 23, 2022. We reserve the right to change this Privacy Policy at any time.
At DebtHero our goal is to help all Canadians reach financial freedom. We’ve passionately helped
countless Canadians for many years, offering them debt consolidation and debt reduction services. To
date we’ve guided thousands of Canadians through financial hardships. We care and we are committed to helping you.